Marketing Genius Seth Godin - If I were a Real Estate Agent!
November 20, 2007 – 2:56 pmThe Ubertor real estate blog did a quick interview with Seth Godin, the marketing guru and writer, and asked him three questions about real estate.
Ubertor: If you were a Realtor what one way would you market yourself differently?
Seth Godin: It wouldn’t be marketing, it would be what I DO. I would specialize obsessively. On a neighborhood or a market segment. I’d only sell restaurants, or condos, or to the gay community. I wouldn’t start doing ANYTHING where I didn’t have a good chance to be the best in the world at it.
Ubertor: What mistake do most Realtors make when marketing a home?
Seth Godin: They act like invisible middlemen. Here’s the question: if you had to charge a 7% commission instead, how would you justify it?
do that.
Ubertor: How would you pick a Realtor to sell your home?
Seth Godin:
Someone I trusted
Someone respected
Someone who was the clear and obvious best choice!
One Response to “Marketing Genius Seth Godin - If I were a Real Estate Agent!”
Saw Seth in Vegas. He was awesome and he packed the room. I want to buy one of his books, but I don’t know which would be best to start with. Probably should read them in chronological order, right?
By Karen Webster on Nov 23, 2007