Real Estate Advertising Outlook - 2007 - 2012

Within the next 24 months, 2 million adjustable rate mortgages are due to be repriced. It is estimated that 25% of these mortgages will go into default. How will this affect real estate advertising?

Borrell and Associates has released their 2007 - 2012 outlook on real estate.

Total ad spending on real estate has declined 3% this year while spending online has grown 25.8%, hitting $2.6 billion. It’s all in our forecast of what the next five years might bring as real estate professionals dramatically adjust their marketing dials.

Newspapers will see the most dramatic change in real estate advertising dollars. Borrell and Associates projects that the newspapers will see a 6.8% decline in real estate advertising dollars in 2008, 16% decline in 2009 and a 10% decline in 2010. The real estate advertising dollars will continue to move online and will hit $3.4 billion by 2010.