10 Elements Every Rental Housing ad Should Have

1. A clear headline. – Each site allows for a headline. It is best to not use the address in the headline but rather phrases like Townhome For Rent in Denver – Granite Countertops or Three Bedroom Home For Rent in Atlanta.
2. A detailed Description – 1 bd 2 bth, fireplace is not a very good description.The description should be rich in detail but not too long. What are some of the words or adjectives that help decrease vacancy rates for rental properties? Here’s the breakdown: - Granite -State-of-the-art -Stainless Steel –Appliances -vaulted Ceilings –Maple – Gourmet – Corian - Wood Floors.
3. Add Photos. Statistics show that adding at least one photo dramatically increases the amount of qualified leads that are sent to you. Things to keep in mind when taking photos of the property: Make sure there is enough light. Remove any knick knacks from the table or refrigerator. People do not like the sight of clutter. Top areas to take photos of: Front of home — Kitchen — Bath — Living Room — Back Yard
4. Pricing - Depending on the product or in our case, the home you are trying to rent. It is best to put $995/Month instead of $1,000/Month. View more on Psychology of Pricing here.
5. Your Company Name and Contact – How can potential tenants get a hold of you?
6. Benefits, benefits, benefits – Put yourself in the shoes of the tenant searching for a property. Why should they contact you and a particular property. What are the benefits of the property?
7. Visibility – Tenants interested in finding rental properties search across many rental sites. Data shows that one person may search on 10 or so rental sites at once. The more of these sites your ads are on, the more likely they are to contact you to view the property.
8. Tracking - Our philosophy is we don’t care if an ad receives 1 million views. If no one is calling or emailing it is pointless. Base your return on investment by how many leads you received for that ad. How many people called? How many people emailed?
9. Virtual Tours – They say pictures are worth a 1000 words than virtual tours must be worth 1 million. Take the time to develop a virtual tour.
10. Spell Check – Remember first impressions are the most important. Make sure you double check spelling. An easy way to check spelling is to put your description in Microsoft word and spell check before adding to the web.